Cookie Policy
How we use cookies on our website
Last updated: March 24, 2026
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.
Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
2. How We Use Cookies
The Business Ally uses cookies in a variety of ways to improve your experience on our website, including:
- Keeping you signed in
- Understanding how you use our website
- Remembering your preferences and settings
- Improving our website based on how you use it
- Showing you relevant content and advertisements
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies as the website would not function properly without them.
| Cookie Name | Purpose | Duration |
|---|---|---|
| XSRF-TOKEN | Security token to prevent cross-site request forgery | Session |
| laravel_session | Identifies your browser session on our website | Session |
| cookie_consent | Stores your cookie consent preferences | 1 year |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and your experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - Used to distinguish users | 2 years |
| _ga_* | Google Analytics - Used to persist session state | 2 years |
| _gid | Google Analytics - Used to distinguish users | 24 hours |
Marketing Cookies
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads conversion tracking | 90 days |
| _fbp | Facebook pixel tracking | 90 days |
4. Managing Your Cookie Preferences
You can manage your cookie preferences at any time by clicking the button below:
Browser Controls
You can also control cookies through your browser settings. Most browsers allow you to:
- See what cookies you have and delete them on an individual basis
- Block third-party cookies
- Block cookies from particular sites
- Block all cookies from being set
- Delete all cookies when you close your browser
Please note that if you choose to block or delete cookies, some features of our website may not work correctly.
5. Third-Party Cookies
In some cases, we use cookies provided by trusted third parties. The following section details which third-party cookies you might encounter through this site:
- Google Analytics: We use Google Analytics to help us understand how visitors use our site. These cookies may track things such as how long you spend on the site and the pages that you visit.
- Google Tag Manager: This service helps us manage website tags without editing code. It may place cookies to help track conversions and analyze site traffic.
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make changes, we will update the "Last updated" date at the top of this policy.
7. Contact Us
If you have any questions about our use of cookies, please contact us:
- Phone: 07463 060821